Alice McCALL – The Label, The Look, & What We Love Right Now

Who created the label, Alice McCall?

Fashion designer, Alice McCall (no secret there)!

When was the label, Alice McCall, launched?

In 2004 at the Mercedes Benz Fashion Week.

What is the signature style of the brand, Alice McCall?

Pretty and feminine, chic and bohemian is the signature style of Alice McCall. The label’s strong focus on intricate detail and the concept of ‘craft’, from delicate hand embroidery to custom designed laces, mean any Alice McCall item are instantly recognisable among fans.

What you might not know about Alice McCall…

Alice McCall is Australian, but made her mark in London. There, while, working as a stylist for Conde Naste, her hobby for making one-of-a kind silk pieces soon gained a fan base – including Kate Moss.

Our favourite Alice McCall pieces right now

We are loving the latest We Float collection in store! We are wearing the Crave You Jumpsuit in Sky and Turn Back Time Jumpsuit in Spot The Dot.

Turn Back Time Jumpsuit – Spot The Dot Black

Crave You Jumpsuit – Sky

Keep On Skort + Anywhere Top – Sky

Million Reason Dress – Ivory Garden

Lucky Charm Dress – Ballet